The Pervert’s Guide to Ideology

Slavoj Žižek in The Pervert's Guide to Ideology

A movie for every day of the year – a good one 29 March First batch of Coca Cola made, 1886 On this day in 1886, Colonel John Pemberton made his first batch of Coca-Cola. It was a non-alcoholic version of his popular Pemberton’s French Wine Coca and he introduced it because Atlanta, where he was based, had just announced the prohibition of alcohol. Pemberton’s French Wine Coca contained alcohol mixed with psychoactive coca, caffeine-containing kola nut and the aromatic aphrodisiac damiana. Pemberton had originally formulated it as a way of weaning himself off an addiction to morphine he’d picked up after being injured in the Civil War. Like the European Vin Mariani, … Read more