Of Human Bondage
Of Human Bondage is the film to point to whenever some marketing guy is wanging on about “brand”. In it, Bette Davis demonstrates as clearly as can be done that it’s product – in the movies the role and performance – that’s critical. Get the product right and the brand takes care of itself. In doing it so brilliantly, Davis transformed her career. This was her breakthrough, in a part that most of her peers turned down – not on-brand enough for them. Davis lobbied for it and forced Warner Bros to lend her out to RKO to play it. It not only made her a star but whipped up talk out of … Read more