James Bond: The Omega Man

daniel craig planet ocean

007 first strapped on an Omega watch in 1997. Since then the once-ailing franchise has gone from strength to strength. Coincidence? Every human being on the planet, even those in Bhutan, or out in the rainforest distilling poison from tree frogs, knows who James Bond is. So ubiquitous is he that even people who haven’t yet been born have a favourite James Bond actor, a favourite Bond girl, a favourite Bond movie, Bond song, car or baddie. In fact even as I write these words images of Louis Armstrong, Daniel Craig, an Aston Martin Vanquish, Jaws and Denise Richards (wrong, I know) are flashing across my cerebral cortex. But, now that Adele has belted … Read more

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