The sort of film that has an inbuilt media audience – women’s magazines – who will receive it with the same lack of scrutiny as they treat each launch of a new beauty product, The Devil Wears Prada is a clever title halfway towards being a clever film. It’s adapted by Aline Brosh McKenna from Lauren Weisberger’s chick-lit novel, and since Weisberger’s spent some time working at American Vogue as editor Anna Wintour’s assistant we don’t have to look too far for its inspiration. Anne Hathaway plays the simpering Weisberger avatar, an intern/newbie at a fashion magazine not unadjacent to Vogue. And Meryl Streep is also clearly styled on the fashion bible’s redoubtable editor, who isn’t nicknamed “Nuclear” Wintour for nothing, a woman whose helmet-haired pronouncements make and break careers both inside the magazine and out in the big designer-y world.
So far, so frightening. Getting the best of it is Emily Blunt, playing the posh English cow who guards the boss (and her own job) like a hound at the gates of hell. Stanley Tucci, meanwhile, puts in another of those amazingly camp performance he seems to be able to pull out of nowhere and provides an otherwise slightly absent beating heart as the magazine’s fashion stylist. The plot? Hathaway cowed, gulled, at bay, crossing fashionista swords with Blunt, shrinking in awe at Streep’s every utterance, consoled by Tucci, rinse and repeat. There’s more meat on a supermodel, but – as with the fashion world – what is on offer looks tasty enough. Structured like a fashion mag, it’s a case of one page of substance followed by ten pages of name-dropping, product placement and status-shaming. In the old-media world these are called advertisements. However, as readers of fashion magazines will tell you, the advertisements are every bit as much part of the experience as the editorial. And in among all this glossy stuff is a nub of something delicious, a drama that teases us about which way it’s going to go. Is this Cinderella (Hathaway blossoming and going to the ball)? Or a slo-mo Faust (Hathaway selling her soul for a gaudy bauble)? Not quite sharp or angry enough to be a satire, it’s clearly aimed at people who know their Jimmy Choo from their Dolce and Gabbana (yes, that’s an easy one) and don’t, unlike me, tend to buy their clothes on eBay.
© Steve Morrissey 2006